Module 3 – Developing Stories and Icon Experiences

The importance of developing a strong story proposition to build relevance and interest in your offer.

  • The importance of story to build connection
  • How to build a compelling story
  • Story examples
  • The New Zealand story
  • Regional stories
  • Seasonal stories
  • The role of imagery in storytelling
  • Developing our story



Download the Module

Watch the Webinar