Module 1- Insight into the Needs and Attitudes of Chinese FIT

This module provides insight into the rapidly evolving Chinese Free and Independent Travellers (FIT) market, outlining key segments to enable you to identify target audiences for your services. The webinar and infographic for Module One will be released soon.



Download the Module

Watch the Webinar

Module 2 – Enabling Experiences

This module provides insight into the Chinese Free and Independent Travellers’ (FIT) market outlining practical and tactical strategies to use as an easy start point to establishing and building successful and effective customer engagement practices.



Download the Module

Watch the Webinar

Module 3 – Developing Stories and Icon Experiences

The importance of developing a strong story proposition to build relevance and interest in your offer.

  • The importance of story to build connection
  • How to build a compelling story
  • Story examples
  • The New Zealand story
  • Regional stories
  • Seasonal stories
  • The role of imagery in storytelling
  • Developing our story



Download the Module

Watch the Webinar

Module 4 – Product and Experience Development

This module provides insight into the Chinese Free and Independent Travellers’ (FIT) market outlining practical and tactical strategies to use as an easy start point to developing and building relevant product

  • Developing product
  • What the Chinese FIT are interested in
  • Cultural experiences
  • Learn to….
  • The premium market
  • Food and beverage
  • Response to product concepts



Download the Module

Watch the Webinar

Module 5 – Accommodation

This module provides insight into the accommodation needs and perceptions of the Chinese FIT traveller and how to build value around accommodation

  • The value of Chinese FIT
  • What are Chinese FIT looking for and how are we delivering
  • Top tips in accommodation
  • Managing issues
  • Food
  • Storytelling
  • Importance of Getting people to share about you
  • New developments – how to deliver
  • Lean Canvas – Building a Business Plan on a page



Download the Module

Watch the Webinar

Module 6 – Special Interest Activation

Activating Chinese special interest for the Chinese FIT Market In this module we will cover

  • How not all Chinese travellers are the same
  • FIT Special Interest Opportunities
  • New Zealand Social Cultural Opportunity
  • China Golf Experiences in New Zealand
  • Development Actions



Download the Module

Watch the Webinar

Module 7 – Keeping a finger on the pulse

Understanding how to optimise relevance and delivery. Finding out what really matters

  • Learn how to see your experience through your customers eyes
  • Capture your customer’s emotions
  • What else is on their “must do” list and how your business fits in?



Download the Module

Watch the Webinar

Module 8 – Digital and Social Media

This module outlines how you can develop your digital plan to:

  • Understand why digital is core to building this market for you -what Chinese FIT are doing, how they are using digital, and what works
  • Develop an action plan
  • Build your visibility and reputation online and through digital
  • Encourage sharing and from this visitors
  • Provide a way to interact



Download the Module

Watch the Webinar

Module 9 – Seasonal Development and Activation

Seasonal demand opportunities – China FIT WHY New Zealand  throughout the seasons? How the Chinese see New Zealand – WHAT is the attraction in different seasons

  • What is key to our story
  • Developing our seasonal offer
  • Different seasonal offers – why and what



Download the Module

Watch the Webinar

Module 10 – Regional Development and Activation

This module provides insight into the regional development opportunity for the China FIT market.

  • Interest in the regions – China FIT
  • Building the regional proposition and salience
  • Building regional stories
  • Building regional product and connecting with experiences
  • FOCUS – Building regional identity / building product offer
  • Building infrastructure



Download the Module

Watch the Webinar