NZ China tourism initiative

f00d407f8ba2326b8144ae53d4b4691fChina is the fastest growing market for visitors to New Zealand.

The rapid growth in Chinese travel to New Zealand opens up significant opportunities for tourism operators. The speed of the market’s evolution also challenges us to think about how we enhance the experience we deliver to our Chinese visitors, what we can do to encourage travel to lesser known parts of New Zealand as well as to our well-known tourist destinations, and how we can make fresh and compelling offers available to the many Chinese now returning to New Zealand on repeat visits.

To help meet this need, the Tourism Policy team in the MBIE commissioned Forward Insight & Strategy to undertake market research and develop the resources you will find on this website.

 

 

To help meet this need, the Tourism Policy team in the MBIE commissioned Forward Insight & Strategy to undertake market research and develop the resources you will find on this website. What differentiates this project from previous China research is the way we are activating and disseminating the findings. Rather than being held in a single large report, the findings will be shared in easy-to-digest ways that encourage the sector to apply the recommendations. Click here for more details on the program